Mo died with music and family present.
A brilliant man, dead from a contageous disease spread via malicious indifference.
We encourage you to leave your thoughts
Maurice James Whittemore, Jr.
1934-09-30 - 2022-01-20
700 West Recording was a place that catered to the musician. Plenty of area studios back in '72 were doing the commercial thing. That's where the money was. But there was a big vacuum in affordable locations for bands to cut a quality demo. This was to be our niche.
700 West was privileged to record a high ratio of original material - very few of our groups did many 'cover' tunes. (Thank god! Three hearings of "Smoke On The Water" was plenty!) This exposure to so much excellent original material led to our becoming an ASCAP music publisher, enrolling many of the best area writers into the association. Many received airplay royalty checks for their efforts! And we constantly attempted to hook up the best material with major publishers by keeping countless demo tapes in circulation.
We did all types of material at 700 West: funk; hard rock; country rock; gospel (all styles!), some jazz (jazz groups didn't record often); bluegrass (the most difficult gig for me to do properly, as it's generally a one-take live recording session with a room full of performers); a bit of country (area country artists tended to record in N'ville): ethnic; and even a classical demo or two. Among our best efforts was a 16-piece big band gig. But the only way I would tackle it was to overdub by section. There was no way to fit the whole group into our small recording area!
In our later years we did dabble in commercials, mostly speculative stuff done by some of our best bands venturing into this field. Surprisingly, a couple of these efforts for an area cab company and shoe store aired for more than a decade - long after we closed up shop.
And the spec commercial for Auto-Owners Insurance went national and is still running on TV! ("...the No Problem People...") I hope Dave Lovell is being compensated for his efforts on this one!
Did we record anybody famous? Maybe. The Wright Brothers did some work with us (I even installed one of my acoustic guitar pickups in one of their axes.) Russell Peck is now an established classical composer, although his demo cut at our place was parody stuff. David Bowie's wife dropped in to watch Russ' group record. We worked with national artists the Vanguards and Ebony Rhythm Funk Campaign. Gospel writer/performer Aaron Wilburn did a little work here. Babyface sang backup on a few funky party/dance cuts. Members of the Faith and Roadmaster bands (regional heroes) did session work with us. Many that passed through our portals are still earning a good living as studio musicians. While we were in business, 700 West was proud to be labeled the 'most aired' studio in the region. It figures. On recent listening, the stuff still sounds good!
In 1983 it all came to an end. The recession caught up with the music business. I guess I could see it coming. The large horn bands of the early and mid '70s became quartets, then trios. Even single acts were becoming popular. The area clubs, with their diminishing clientele, couldn't afford to pay the large bands anymore. With too few bands needing club demos, 700 West closed up shop in December '83. But our last band's video made it on to MTV!
We must've done some things right. Anything recorded on the 700 West label apparently has an underground following. LPs in sealed condition now command upwards of $1000, depending on the group recorded! A 1st reissue of the Zerfas album has already happened, with a 2nd in the works. A legitimate reissue of the Primevil album will happen soon (it was pirated back in '86, I heard). Kevin Stonerock is now re-releasing his "Day Before Tomorrow" on CD. Hang in, there! There's more to come from 700 West!
Mo - 2001-02-03